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The disruptive global online limited sneaker platform, The Edit LDN signs its first partnership deal with New York Giants Captain and free safety superstar, Xavier Mckinney - signing him as their first ever brand ambassador since they launched in 2020

The collaboration marries together with The Edit LDN being labeled as a young disruptor in the e-commerce sneaker market. In just 24 months The Edit LDN’s sales grew 525% Year on Year. It went from founder Moses Rashid pursuing a  passion & obsession of sneakers to then building a brand for like-minded, sneakerheads. To now an established brand found in the famous Harrods, London. The Edit LDN haven't just stopped there, they have now raised the bar even higher by partnering with one of the biggest newcomers in NFL - Xavier Mckinney. 

Xavier Mckinney is in his own right a true disruptor, being labeled as a ‘culture changer’ for the New York Giants organisation. Xavier McKinney, now in his 3rd season, 21 tackles in for the year alone is proving to be a force that can’t be stopped and will go on to achieve great things on & off the field.  Both parties share the same values where they won’t settle for just goodness - they  thrive for greatness in all they set out to accomplish. The Edit LDN and brand ambassador Xavier Mckinney share the same vision of fashion & creativity; ensuring one  is able to showcase their true personality & ability to express themselves through fashion. 

The Edit LDN stocks on-trend, high-end exclusive New and Pre-loved sneakers with high end streetwear and Collectables. Its customers dare to be different which is how McKinney sees himself - seeing fashion as an opportunity to convey his individualism and can set a tone of how he is seen on and off the field. Making a mark with his sharp, fresh take on fashion off the pitch and often seen in brands such as Gucci, Louis Vuitton & New Balance, the NFL star has big plans to further his involvement as a creative within the fashion world, a plan The Edit LDN are keen to be a part of. 


The collaboration of both parties will be more than a social play. As CEO of The Edit LDN, Moses Rashid mentions, he wants to be able to help express Xavier’s creative flair for designing and bring that to The Edit’s audience who are constantly after the new, disrupting exclusive items. 


“We knew we wanted to partner up with a personality that best reflects our beliefs and

Values and when Xavier came to our attention it was a natural fit due to his passion for all things fashion.

We knew he embodied the values of The Edit LDN from our first meeting and we feel privileged that he has chosen to support our continued rapid expansion into the USA over the coming years. We have some really exciting projects lined up together which we’re excited to share with The Edit LDN community’


With the limited sneaker market currently valued at around 10 billion dollars, there is no slowing down global growth for the team at The Edit LDN. Bringing in Xavier will be accelerating their plans to dominate the US in 2023 due to his popularity within the Giants. Working together will be a collaborative project showcasing the talent of the budding creative director.


Xavier said “I’m excited to partner up with The Edit Ldn. They’ve already demonstrated great success in the marketplace and I’m looking forward to helping them expand their footprint even further. I‘ve always had a passion for creative opportunities surrounding fashion so I’m happy to partner with such an innovative company with product exclusivity. I feel like the sky is the limit for this partnership and I can’t wait to showcase our creative collaborations.”




 For more information on The Edit LDN and the new brand ambassador or about visiting the new showroom in Shoreditch please get in touch with: 

Kate Jasinski  - Head of marketing -