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Article: The Samba Hype Continues With Another Sporty & Rich x adidas Collab

The Samba Hype Continues With Another Sporty & Rich x adidas Collab

The Samba Hype Continues With Another Sporty & Rich x adidas Collab

Unless you've been living under a rock for the past five months, you'd know that the Samba is one of the most hyped silhouettes of 2023. Thanks to the "White Gum" and the "Black Gum," the '40s sneaker has now made its way to collections everywhere. Now, popularity surrounding the old school shoe is about to skyrocket with a second Sporty & Rich x adidas collaboration - and here's everything that we know so far.

Made in partnership with Emily Oberg, over the past nine years, her Sporty & Rich label has transformed from a social media moodboard to a global lifestyle label. Following her first project with the German sportswear company in November, the latest collection gives the Samba OG three vintage-inspired colour palettes, including "Cream White," "White," and "Blue Rush."

Every pair is crafted from a delicate combination of leather and suede, and they sit on top of a gum rubber midsoles. The range comes packed in special edition adidas shoeboxes, and are accompanied with co-branded T-shirts, V-neck sweaters, football jerseys, and nylon shorts.

Set to drop sometime in May, the Sporty & Rich x adidas Samba OG is set to sell out in seconds, so make sure you keep it locked at The Edit LDN's dedicated adidas page for your best chance to secure your size. In related news, the Pharrell x adidas Humanrace Samba "Colors Pack" is coming soon!

Sporty & Rich x adidas

Sporty & Rich x adidas

Sporty & Rich x adidas