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Article: THE EDIT LDN teams up with 2K to give Sneakerness Festival goers a taste of NBA 2K24

THE EDIT LDN teams up with 2K to give Sneakerness Festival goers a taste of NBA 2K24

THE EDIT LDN teams up with 2K to give Sneakerness Festival goers a taste of NBA 2K24

The global disruptive limited digital sneaker space, The Edit LDN, has worked with 2K to give basketball fans everywhere a chance to sample the next installment in the widely acclaimed NBA 2K franchise, NBA® 2K24, at this year's Sneakerness festival on the 30th September and 1st October. 
With the help of 2K, The Edit LDN will be creating a gamers haven courtside where fans of the franchise will be able to play NBA 2K24
The Edit LDN and 2K, to give Sneakerness visitors an unforgettable experience. Celebrating 25 years of the award-winning NBA 2K series, NBA 2K24 will deliver a new Mamba Moments game mode and, in a series of firsts for the franchise, New Gen NBA 2K24 will also feature crossplay and a groundbreaking new technology, ProPLAY
In addition to the bespoke gaming space, The Edit LDN is running a two day mixed gender 2 vs 2 basketball tournament hosted by sports presenter and basketball enthusiast, Mo Mooncey, The first ever of its kind to debut at Sneakerness festival, the tournament will be open to players of all gender at every level to enter with the winners being able to win a £5,000 cash prize as well as a handful of exciting prizes and giveaways including copies of the NBA2K24 game, signed Basketball jerseys, to some of the hottest sneakers. 
The tournament will  have 16 teams, with a knock out format which will conclude on Day 2. Teams can sign up here with additional news on the event from @theeditldn Instagram and TikTok pages. 
The Edit LDN will also be hosting a series of TikTok influencers and celebrities to engage the crowd, with the likes of @im.5ft, @yungsbk, @antskicks @thierrytek @kingoftrainers and many more are set to attend as well as half time entertainment featuring cheerleaders, expert slam dunkers and so much more. 

To enter your team and be in with a chance of winning £5k, sign up here
About The Edit LDN
Established in 2020 is a global online marketplace for limited-edition sneakers and streetwear while promoting sustainability via the pre-loved marketplace model established in 2021 featuring high end vintage designer and streetwear. Known for its precision to authenticity and ability to find the most obscure streetwear, The Edit LDN is known globally. The online reseller has partnered with The Chicago Bulls, with ambassadors, Lala Anthony, Xavier Kinney, Jesse Lingard, PJ Tucker and has been worn by the likes of Louise Redknapp, Jack Grealish, Ben Chilwell and more.
About NBA 2K24
Developed by Visual Concepts, NBA 2K24 is rated PEGI 3. For more information on NBA 2K24, please visit
Follow NBA 2K on TikTok, Instagram, Twitter, YouTube, and Facebook for the latest NBA 2K24 news.
Visual Concepts is a 2K studio. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).