Original Box: yes

Dead Stock: yes

Accessories: microfibre shoe bags

2003

The Reebok S. Carter Classic is a highly significant sneaker collaboration between Reebok and the iconic Hip-Hop artist Jay-Z, also known as Shawn Carter. The partnership began in 2003 and resulted in the creation of the S. Carter Classic, which quickly became one of Reebok’s most successful and fastest-selling products at the time. The design of the S. Carter Classic drew inspiration from Gucci’s ‘84’ sneakers, aiming to capture the casual and stylish aesthetic prevalent in the Hip-Hop culture of that era. The collaboration sought to capitalise on the popularity of Hip-Hop-inspired fashion and offer a sneaker that reflected Jay-Z’s unique style and influence on the music and fashion industries. The Reebok S. Carter Classic features a low-top silhouette, making it a versatile and easy-to-wear sneaker suitable for various occasions. The red and taupe colour-way adds a touch of sophistication to the design, while the “S. Carter” embroidery on the tongue adds a personal touch, acknowledging Jay-Z’s involvement in the collaboration. Due to Jay-Z’s immense popularity and influence as a Hip-Hop icon, the S. Carter Classic quickly gained widespread attention and demand, leading to its fast-selling success. The sneaker became a symbol of the strong connection between the worlds of music and fashion and remains a significant release in the history of both Reebok and sneaker collaborations with celebrities.