The fashion industry just never sleeps. If you thought today was just going to be another boring old Monday, adidas has arrived to prove you wrong. As if out of nowhere, the German sportswear company has officially unveiled that it will be collaborating with Italian luxury fashion house Moncler on a full collection. Teased via the brand's official Instagram account, this is a premium partnership that has got all of our heart's racing over here at The Edit LDN HQ.
Set to drop as part of Moncler's Genius sub-line, which already includes collabs from the likes of Jay-Z, Pharrell Williams, and Salehe Bembury, this division places some of the world's most influential individuals and brands at the helm, and now, they're adding the Three Stripes to the legendary line-up.
Of course, this isn't adidas' first high-end rodeo. With collections from Balenciaga, Gucci, Prada, Raf Simons, and Rick Owens under its stripy belt, the company knows a thing or two on how to create the ultimate capsule.
Not much else is known about the adidas Originals x Moncler Genius collaboration at this moment in time, but more will be revealed during London Fashion Week on February 20th. Keep it locked right here to find out everything that you need to know, and in related news, a JJJJound x adidas Samba is coming very soon!