Skip to content


Your cart is empty




The Edit LDN proudly announces high-profile celebrity investor England & Aston Villa Striker Ollie Watkins. His involvement marks an exciting chapter in the platform's journey towards revolutionising Sneaker, Streetwear & Luxury Real.

As The Edit LDN continues its mission to provide sneaker enthusiasts with an unparalleled shopping experience, the celebrity investor brings his passion for fashion and unique insight to the platform whilst expanding The Edit LDN’s audience reach within the UK. This partnership is set to drive innovation, expand opportunities, and enhance the overall customer experience.

England star Ollie Watkins, aiming for another stand out season, has a huge interest in business investments and keen interest in the fashion space. Watkins shares, "I've always had an interest in sneaker culture, and joining forces with The Edit LDN feels like a natural step. Their commitment to providing the coolest product with the best experience is something that stood out to me when making this decision." 

Having such an influential figure behind the brand, will cement The Edit LDN’s UK footprint whilst continuing to grow on the global stage - on a mission to change the sneaker market.